Are you new to farming, or want to know more about sustainable farming and selling directly to local consumers, including restaurants and other end users through farmer’s markets, CSAs, farm and field stands, direct and online sales?
If so, Direct Market Success: A Farmer’s Guide to Farmers Market, CSA, Farmstand, Online and Restaurant Sales is your indispensible reference guide for understanding and getting started with sustainable and local direct marketing.
Direct Market Success is the creation of FamilyFarmed, a non-profit organization committed to expanding the production, marketing and distribution of locally grown and responsibly produced food, in order to enhance the social, economic, and environmental health of our communities.
Modeled after FamilyFarmed’s Wholesale Success for large-scale farmers, Direct Market Success provides a comprehensive resource for young and new farmers to learn about:
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The best practices for marketing – is it for you?
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The essentials you need to be successful
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How to prepare your market strategy, and the homework you must do
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What you need to know about your direct market outlets
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Building a customer base
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Promoting food access for low-income shoppers
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Creating a personalized on-farm food safety plan with a free, easy-to-use online tool for small to mid-scale fruit and vegetable farmers
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Opportunities and challenges with selling meat, dairy and eggs
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The growing market for locally produced grain
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Value-added products and finding out if they are right for you
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General harvest tips, storage, and postharvest pests and diseases
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Grading, certification and verification of fresh fruits and vegetables
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Managing your business risks with Crop Insurance Protection
Including valuable input from farmers experienced in growing crops for wholesale markets, this manual forms the core of a program to train new farmers – especially the upcoming generation of farmers – in workshops to be held across the U.S.
Help bring locally grown and responsibly produced food to every table across the land – order your copy today of FamilyFarmed’s Direct Market Success: A Farmer’s Guide to Farmers Market, CSA, Farmstand, Online and Restaurant Sales.